Are you hoping to raise your sales? Digital media makes it seem so easy to increase your reach. However, it is also very easy to get overwhelmed with various platforms, which makes it harder to reach your target audience. Many business owners tend to neglect print marketing because they think it is expensive and not effective. However, reality is very...
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Your marketing materials are only as good as the paper and ink that they’re printed on. You wouldn’t pay top dollar for a company chef and then give them mediocre ingredients. If you’ve got a great chef, you give them the ingredients they need to make their great ideas pop with flavor. Similarly, you don’t want mediocre materials for your...Read More
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Industry Terms You Should Know Graphic design, printing, and branding all work in tandem to aid and define your company. Before diving into complicated graphic design and printing projects for your business, you should understand the terms used in the industry and how they affect you and your projects. Graphic Design Terms Logo The business logo is an integral part...Read More
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Streamlining The Printing Process Printing is an important part of any business. It makes up promotional material, marketing, employee information and handbooks, data and bookkeeping receipts, graphic design material, and much more. This is made even more complicated by the fact that print is making a comeback and is more engaging than digital media for marketing and promotion, so you’ll...Read More
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Graphic Design’s Role in Marketing Graphic design is the most important element in marketing. Without a solid design strategy for your marketing campaign, you can leave readers confused or put off, meaning they won’t want to engage with you. Here’s what graphic design does for your business’s marketing. Inform Readers About Your Business When people see your marketing material, either...Read More
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Best Corporate Printing Projects For Your Next Business Event
Corporate Printing Services Boost Your Event’s Effectiveness Putting on a corporate or business-related event is a balancing act of scheduling, planning, and designing. One of the most important tools in the event-planning toolkit is effective print design and implementation. In fact, print...
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Print Vs digital media
Does the Future of Marketing Lie in the Print of the Past? Many have made the claim that marketing has entered a digital era and that print is no more. Those in the know, however, maintain that traditional hardcopy advertising...
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Picking Your Print Vendor: 10 Reasons Smaller Is Better What do you look for in a corporate print vendor?
It may be wise to avoid huge providers, like RR Donley, Iron Mountain and Consolidated Graphics. The biggest, flashiest-looking options aren't necessarily the best, and working with them could actually be detrimental to your business. Unfortunately, it's all too easy...
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Why small printing firms can handle your job
With the huge number of large, nationwide printing companies that are available, you may be wondering if selecting a smaller firm is the right choice when it comes to handling the print management needs of your business. When you consider...
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Why Knowing the Customer Is so Important in Print Fulfillment
Worried about making deadlines on an upcoming printing project? Struggling with the need to stay within budget and still ensure custom marketing collateral gets delivered? You may not be alone. Many companies face major challenges when it comes to print...
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Could You Be Doing More to Maximize Online Event Creation Opportunities?
Professional events aren't just about gathering the right people together at a given time and place. Your audiences, product showcases and venues are important, but without the printed marketing collateral to get your message out, they're fairly unproductive. Sadly, most...
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