One major issue most businesses are facing right now is low brand recognition. A lot of businesses fail to make a “splash” in the market and slowly sink to the bottom of “obscurity.” No matter how unique your business is if you want to succeed and create a powerful future for your company, you need a little something called brand or business “recognition.” This is the line that separates you from being just another unknown brand to becoming a household name.
What is Branding?
To put it simply, a brand characterizes the sum of people’s perception of a company’s services, reputation, and advertising. Besides a unique and memorable business name, one of the major components of your branding is your logo.
Your logo is basically the “face” of your business. There is no need to reiterate how important your face is. It is a key element of all your marketing campaigns through all platforms, including digital and print marketing solutions. It is also what people instantly recognize as “you”. A good branding strategy involves developing the right visuals, color schemes, tone and even the “feeling” that your customers can attribute to your brand.
How Does Good Branding Boost Brand Recognition?
Nowadays, it is difficult to get the attention and recognition of the public—more particularly if you are a new business. It’s not your fault. Modern consumers are practically experts at blocking away and ignoring all sorts of marketing efforts, especially through digital media.
An excellent logo should be simple enough to be memorable. However, it should also be powerful enough to give people a great impression of your company. More than just being able to recognize your logo, your branding efforts can help make your consumers think of your product or service as the best solution to their problem.
When utilized effectively, branding can even make your company synonymous to the product or service you provide. For example, when you make copies of documents, they don’t photocopy it, they “Xerox it.” When you look up something on the internet you don’t search it, you “Google it”.
More Benefits of Strong Branding
There are endless benefits of good branding. Besides boosting your brand recognition and supporting your marketing efforts, good branding increases your credibility and the overall value of your product or service. Below are the benefits of building and maintaining a strong brand.
- Increase product value. Why does a shirt of almost the same quality cost so much more with one logo compared to another? Because some brands are simply worth more in people’s perception. When you have a strong brand, you will find out that it is easier to make your consumers open their wallets, and to open them wider.
- Help generate new customers. Strong branding helps your business get word-of-mouth referrals. Your customers can easily recommend your brand to their family and friends.
- Enhance credibility and customer loyalty. A strong brand increases your trust and credibility rating with your customers, thus increasing their brand loyalty. When you are connected to your customers with values and emotion, brand loyalty can last a lifetime and even transfer to future generations.
- Easy introduction of new products. If you have a loyal brand following, it is easy to introduce new products. Your customers will be interested in your new products and even anticipate their releases.
Corporate Graphics and Printing
Because your brand isn’t just any other brand, choose an excellent corporate print company that can deliver quality print marketing solutions to your business. At Corporate Graphics and Printing, our hands extend from the world of print media to mobile, web, and other digital channels. We offer more than just printing service. With our custom workflow creation, project management, and graphic design expertise, we can help you devise a streamlined digital and print marketing solution to achieve your brand objectives.